Digital Transformation Programs seem to be all the rage. Over the last 6 years, I have been involved in three of them. These were major projects whose combined budgets may have eliminated poverty in a number of smaller countries. Here are the most common issues that I’ve seen.
Store your things in the back of the chair
There can more to a comfortable sofa than just sitting on it.
“Elephants. Like. To. Fuck. Elephants.” he said
You can literally feel it in the air. It’s as if there has been an atmospheric change in the planet’s climate; the effect of one hundred years of coal-fired, power plant emissions, belched out in an instant. “Mr Sullivan apologises, but he is running late. He’ll be here in 30 – 40 minutes.” The Concierge… Continue reading “Elephants. Like. To. Fuck. Elephants.” he said
How the ecommerce experience has more in common with a colonoscopy than you think
Over the last 10 years, there has been a lot of talk and much evidence on how eCommerce is transforming the retail world. The effect online commerce has had on music, film, and books is fairly obvious. The effect is now spreading to other sectors such as fashion. The reason for this is normally a… Continue reading How the ecommerce experience has more in common with a colonoscopy than you think
Favourite labels and packaging
Labels and Packaging have always been one of the most visible forms of design. Just think about going into a supermarket and being inundated by the flood of visual branding that you can see. Everything is branded on one bad form or another. Most are bad and can make you disregard a great tasting product,… Continue reading Favourite labels and packaging
Print Advertising 1
I love print work. As a writer I love the craft you get to use and see how,when you get it right, it can directly affect people in weird ways.
Internet work
I have been an online producer for many years working with large and small companies. Work for large organisations normally has all the smarts in the background. You only get to see the pretty stuff. This is the small stuff, that mostly I work on myself.
Boxee TV: Reference design on steroids
The story was featured in Fast Company and the design is an absolute delight. What interested me was that the designers themselves, Astro Studios, referred to a requirement in their client brief that asked for “reference design on steroids”. Basically, do something that stands out. In effect, when you have a piece of software that… Continue reading Boxee TV: Reference design on steroids
Ads by Snickers
I love everything about this campaign. And these guys are so good. Joe Pesci and Don Rickles, Betty white, Robin Wiliams.
Paula Scher on what they don’t teach you in design school
In her article titled What they don’t teach you about identity design in design schools…, author and designer, Paula Scher writes the following paragraph: “I never knew a designer that got hundreds of thousands of dollars to design a logo. Mostly, designers get paid to negotiate the difficult terrain of individual egos, expectations, tastes, and… Continue reading Paula Scher on what they don’t teach you in design school