The story was featured in Fast Company and the design is an absolute delight.
What interested me was that the designers themselves, Astro Studios, referred to a requirement in their client brief that asked for “reference design on steroids”.
Basically, do something that stands out. In effect, when you have a piece of software that can be downloaded and installed for free, why would someone want to buy a box?
I hope the following images go a long way to answering that question.