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Advertising Writings

My name is Joe Di Stefano and I’m a writer

A few years ago I worked as a freelancer writer in advertising. To demonstrate my wares I actually wrote ads that explained my skills. This is #1 of 3. The headline read: “My name is Joe Di Stefano and I am a writer. Or is that abundantly obvious.” The text below followed: The most basic […]

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Advertising Writings

Another 1,000 words by Joe Di Stefano

A few years ago I worked as a freelancer writer in advertising. To demonstrate my wares I actually wrote ads that explained my skills. This is #1 of 3. The headline read: “Another 1,000 words by joe Di Stefano, couldn’t he have been a writer instead.” The text below followed: A friend of mine is […]

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Advertising Writings

And now a TVC by joe Di Stefano.

A few years ago I worked as a freelancer writer in advertising. To demonstrate my wares I actually wrote ads that explained my skills. This is #3 of 3. The headline read: “And now a TVC by joe Di Stefano. Or how to PTC in 30 seconds or less.” The text below followed: The commercial […]

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Articles Online

The problem, the balloon and the four bedroom house

Let’s start at the beginning. Before a single document is written, before a Gantt chart is drawn up, before a copy of Project is opened, the project manager has to figure one important element of the project…