Digital Transformation Programs seem to be all the rage. Over the last 6 years, I have been involved in three of them. These were major projects whose combined budgets may have eliminated poverty in a number of smaller countries. Here are the most common issues that I’ve seen.
Category: Writings
“Elephants. Like. To. Fuck. Elephants.” he said
You can literally feel it in the air. It’s as if there has been an atmospheric change in the planet’s climate; the effect of one hundred years of coal-fired, power plant emissions, belched out in an instant. “Mr Sullivan apologises, but he is running late. He’ll be here in 30 – 40 minutes.” The Concierge… Continue reading “Elephants. Like. To. Fuck. Elephants.” he said
Print Advertising 1
I love print work. As a writer I love the craft you get to use and see how,when you get it right, it can directly affect people in weird ways.
The brain bomb
Some years ago, I would give a lecture to aspiring young advertising writers. My aim was to drive home the idea that “Writing is like sex, if you don’t enjoy doing it, then neither will the other person.” There is a lot of sex happening on the internet, but it’s not the kind that I… Continue reading The brain bomb
My name is Joe Di Stefano and I’m a writer
A few years ago I worked as a freelancer writer in advertising. To demonstrate my wares I actually wrote ads that explained my skills. This is #1 of 3. The headline read: “My name is Joe Di Stefano and I am a writer. Or is that abundantly obvious.” The text below followed: The most basic… Continue reading My name is Joe Di Stefano and I’m a writer
Another 1,000 words by Joe Di Stefano
A few years ago I worked as a freelancer writer in advertising. To demonstrate my wares I actually wrote ads that explained my skills. This is #1 of 3. The headline read: “Another 1,000 words by joe Di Stefano, couldn’t he have been a writer instead.” The text below followed: A friend of mine is… Continue reading Another 1,000 words by Joe Di Stefano
And now a TVC by joe Di Stefano.
A few years ago I worked as a freelancer writer in advertising. To demonstrate my wares I actually wrote ads that explained my skills. This is #3 of 3. The headline read: “And now a TVC by joe Di Stefano. Or how to PTC in 30 seconds or less.” The text below followed: The commercial… Continue reading And now a TVC by joe Di Stefano.