Plan-A
You can literally feel it in the air. It’s as if there has been an atmospheric change in the planet’s climate; the effect of one hundred years of coal-fired, power plant emissions, belched out in an instant. “Mr Sullivan apologises, but he is running late. He’ll be here in 30 – 40 minutes.” The Concierge […]
In her article titled What they don’t teach you about identity design in design schools…, author and designer, Paula Scher writes the following paragraph: “I never knew a designer that got hundreds of thousands of dollars to design a logo. Mostly, designers get paid to negotiate the difficult terrain of individual egos, expectations, tastes, and […]
I still believe we did some very good work for them. It was fresh and relevant to the nature of the business. And the business grew. I still remember vividly the day I was called to the client.
Some years ago, I would give a lecture to aspiring young advertising writers. My aim was to drive home the idea that “Writing is like sex, if you don’t enjoy doing it, then neither will the other person.” There is a lot of sex happening on the internet, but it’s not the kind that I […]