You can literally feel it in the air. It’s as if there has been an atmospheric change in the planet’s climate; the effect of one hundred years of coal-fired, power plant emissions, belched out in an instant. “Mr Sullivan apologises, but he is running late. He’ll be here in 30 – 40 minutes.” The Concierge […]
Labels and Packaging have always been one of the most visible forms of design. Just think about going into a supermarket and being inundated by the flood of visual branding that you can see. Everything is branded on one bad form or another. Most are bad and can make you disregard a great tasting product, […]
I love print work. As a writer, I love the craft you get to use and see how, when you get it right, it can directly affect people in weird ways. Click on an image to view a slideshow with more detail
I love everything about this campaign. And these guys are so good. Joe Pesci and Don Rickles, Betty white, Robin Wiliams.
This appeared soon after the whole Tiger-Woods-and-his-wife-fiasco happened. I think it is a brave and really honest look at the whole situation.
Such a simple, wonderful way showing the benefit behind the magazine. An awesome demonstration of why you should subscribe to Discover Magazine.
Some years ago, I would give a lecture to aspiring young advertising writers. My aim was to drive home the idea that “Writing is like sex, if you don’t enjoy doing it, then neither will the other person.” There is a lot of sex happening on the internet, but it’s not the kind that I […]
A few years ago I worked as a freelancer writer in advertising. To demonstrate my wares I actually wrote ads that explained my skills. This is #1 of 3. The headline read: “My name is Joe Di Stefano and I am a writer. Or is that abundantly obvious.” The text below followed: The most basic […]
A few years ago I worked as a freelancer writer in advertising. To demonstrate my wares I actually wrote ads that explained my skills. This is #1 of 3. The headline read: “Another 1,000 words by joe Di Stefano, couldn’t he have been a writer instead.” The text below followed: A friend of mine is […]
A few years ago I worked as a freelancer writer in advertising. To demonstrate my wares I actually wrote ads that explained my skills. This is #3 of 3. The headline read: “And now a TVC by joe Di Stefano. Or how to PTC in 30 seconds or less.” The text below followed: The commercial […]