Labels and Packaging have always been one of the most visible forms of design. Just think about going into a supermarket and being inundated by the flood of visual branding that you can see. Everything is branded on one bad form or another. Most are bad and can make you disregard a great tasting product, but the converse is also true; I have often purchased products for the packaging.
In a few cases I have actually thrown away the product, and kept the design. Sometimes, if I have purchased a product for a friend or family member specifically because I admire the design, I will ask for the packaging, much to the disgust of my wife.