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Advertising Articles Work Writings

“Elephants. Like. To. Fuck. Elephants.” he said

You can literally feel it in the air. It’s as if there has been an atmospheric change in the planet’s climate; the effect of one hundred years of coal-fired, power plant emissions, belched out in an instant. “Mr Sullivan apologises, but he is running late. He’ll be here in 30 – 40 minutes.” The Concierge […]

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Articles

How the ecommerce experience has more in common with a colonoscopy than you think

Nobel Prize winner, Daniel Kahneman, one of the pioneers of Behavioural Economics, ran a series of experiments in the 90s which formulated the idea of how we arrive at the thought of happiness through both experience and memory. I posted an article on Medium that looks at how these experiments provide an insight on why […]

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Articles

Paula Scher on what they don’t teach you in design school

In her article titled What they don’t teach you about identity design in design schools…, author and designer, Paula Scher writes the following paragraph: “I never knew a designer that got hundreds of thousands of dollars to design a logo. Mostly, designers get paid to negotiate the difficult terrain of individual egos, expectations, tastes, and […]

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Advertising Articles

Tiger Woods gets advice from his father

This appeared soon after the whole Tiger Woods and his wife fiasco happened. I think it is a brave and really honest look at the whole situation.

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Articles

There was no bun in the oven. Not even a pie.

I still believe we did some very good work for them. It was fresh and relevant to the nature of the business. And the business grew. I still remember vividly the day I was called to the client.

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Advertising Articles Writings

The brain bomb

Some years ago, I would give a lecture to aspiring young advertising writers. My aim was to drive home the idea that “Writing is like sex, if you don’t enjoy doing it, then neither will the other person.” There is a lot of sex happening on the internet, but it’s not the kind that I […]

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Articles Online

The problem, the balloon and the four bedroom house

Let’s start at the beginning. Before a single document is written, before a Gantt chart is drawn up, before a copy of Project is opened, the project manager has to figure one important element of the project…