Paula Scher on what they don’t teach you in design school

In her article titled What they don’t teach you about identity design in design schools…, author and designer, Paula Scher writes the following paragraph: “I never knew a designer that got hundreds of thousands of dollars to design a logo. Mostly, designers get paid to negotiate the difficult terrain of individual egos, expectations, tastes, and […]

The brain bomb

Some years ago, I would give a lecture to aspiring young advertising writers. My aim was to drive home the idea that “Writing is like sex, if you don’t enjoy doing it, then neither will the other person.” There is a lot of sex happening on the internet, but it’s not the kind that I […]