How the ecommerce experience has more in common with a colonoscopy than you think


Nobel Prize winner, Daniel Kahneman, one of the pioneers of Behavioural Economics, ran a series of experiments in the 90s which formulated the idea of how we arrive at the thought of happiness through both experience and memory.

I posted an article on Medium that looks at how these experiments provide an insight on why ecommerce has flourished so quickly over the last couple of years.