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My name is Joe Di Stefano and I’m a writer

A few years ago I worked as a freelancer writer in advertising. To demonstrate my wares I actually wrote ads that explained my skills. This is #1 of 3. The headline read: “My name is Joe Di Stefano and I am a writer. Or is that abundantly obvious.” The text below followed: The most basic… Continue reading My name is Joe Di Stefano and I’m a writer

Published October 1, 2004
Categorized as Advertising, Writings

Another 1,000 words by Joe Di Stefano

A few years ago I worked as a freelancer writer in advertising. To demonstrate my wares I actually wrote ads that explained my skills. This is #1 of 3. The headline read: “Another 1,000 words by joe Di Stefano, couldn’t he have been a writer instead.” The text below followed: A friend of mine is… Continue reading Another 1,000 words by Joe Di Stefano

Published September 30, 2004
Categorized as Advertising, Writings

And now a TVC by joe Di Stefano.

A few years ago I worked as a freelancer writer in advertising. To demonstrate my wares I actually wrote ads that explained my skills. This is #3 of 3. The headline read: “And now a TVC by joe Di Stefano. Or how to PTC in 30 seconds or less.” The text below followed: The commercial… Continue reading And now a TVC by joe Di Stefano.

Published September 29, 2004
Categorized as Advertising, Writings

The problem, the balloon and the four bedroom house

Can't see the problem properly

Let’s start at the beginning. Before a single document is written, before a Gantt chart is drawn up, before a copy of Project is opened, the project manager has to figure one important element of the project…

Published April 16, 2004
Categorized as Articles, Online

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