How the ecommerce experience has more in common with a colonoscopy than you think

Over the last 10 years, there has been a lot of talk and much evidence on how eCommerce is transforming the retail world. The effect online commerce has had on music, film, and books is fairly obvious. The effect is now spreading to other sectors such as fashion. The reason for this is normally a… Continue reading How the ecommerce experience has more in common with a colonoscopy than you think