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Tag: Behavioural Economics

How the ecommerce experience has more in common with a colonoscopy than you think

ArticlescitizenjoeNovember 18, 2014
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Nobel Prize winner, Daniel Kahneman, one of the pioneers of Behavioural Economics, ran a series of experiments in the 90s which formulated the idea of how we arrive at the thought of happiness through both experience and memory. I posted an article on Medium that looks at how these experiments provide an insight on why…

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