(I am sorry, most of these examples no longer exit.)
What’s unique about a website? What makes it different from watching television or reading a magazine?
It’s the interaction.
You select a button and you are transported to a new page; click an arrow and a section of the page disappears; tick a box and items in a list are filtered to display results appropriate to your selection.
It’s wonderful. It’s unique. Even the Whalesong (no longer exists) site mentioned earlier can be fun for about 20 seconds. Clever? Yes. It’s like the first time you hear a joke. Hear it again and again and the humour is quickly killed off.
If it’s relevant and it’s interactive, it’s even more interesting.
Have a play with this NY Times calorie counter at the NY Times. Check out this, a few pages from the site that no longer exists created for a Make Up Artist called Fillippa Smedhagen Sund. It was a photo gallery where you grab the page and drag along, pull up or down to get to the next image.
There’s actually a lot of experimentation that has disappeared lately. I don’t know why.